Today I discovered Zooppa, a social network for creative talent. They claim to be the world’s largest source of user-generated advertising. Zooppa partners with companies to bring community members opportunities to create great ads for leading brands. Companies develop a creative brief describing their brand’s attributes, the target audience, and the objectives of the campaign. Community members – including freelancers, moonlighters, consultants (and even regular consumers) – are then invited to create ads in various formats. This could include producing a viral video, designing an animated sequence, creating a print ad, even writing scripts or concepts for potential ads.
So what’s the implication for leading brands? Consider going beyond the walls of your marketing agencies. They might have some concerns and if so you will have some hand holding to do. But the upside is that you can dramatically increase your range of possibilities and expand the creative frontiers for your branding.
Also consider running a contest to let your CUSTOMERS create your own ad. That’s a mechanism to involve and build a community, and you’ll get some invaluable feedback on how your brand, products and services are perceived.
Anyone had experience with Zooppa?
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