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The other day I was walking up 8th Avenue in New York City. I glanced over at a shoe store, looked in the window and saw this sign. I got a good laugh out of it and it made for some really good dinner conversation as I showed some folks the photo on my PDA.
Looks like they need some help with their marketing. I pondered the possibilities and wonder if they have tried signs that say:
A. Shop here now! No one else will! (direct and honest)
B. Free sex with purchase (promotional and ties into an time-tested theme proven to drive consumer response)
C. If you don’t shop here you might die. (a low-brow interpretation of the “fear sells” school of thought, popular in some B2B camps).
D. Don’t shop here. Go away. (Hey, reverse psychology worked for David Ogilvy with his “Lemon” campaign for Volkswagon).
E. Something else. Your thoughts?