A Different Kind of Social Commerce

Social commerce is not new.  The term usually refers to sites like ShopSocially which enables retailers to turn their customers into ambassadors by asking friends shopping questions and sharing their purchase information. Or Blippy where users share updates about their online purchases with Facebook friends (and can integrate with sites like eBay, iTunes and Groupon).  But today I came across a different kind of social commerce.  Actually it was not social at all, it was a post in Amazon’s forum that was a crass blend of commerce with conversation.  Did it work (as a marketing tactic that would translate into sharing)?  This blog doesn’t have all the voting features of my other one, so I’ll simply link to it here. Let me know what you think.

One thought on “A Different Kind of Social Commerce

  1. Sorry, link didn’t work. Went on Amazon’s site, but didn’t see it. This is interesting – can you send link again please.
    Greg

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